How to have great performance in marketing

 

The Master's Degree in Digital Marketing offers society fourth-level professionals with extensive knowledge in marketing and administration with innovative interdisciplinary, multidisciplinary and transdisciplinary skills that respond to the demands of the community and professional practice.

Train professionals with the solid skills necessary to lead and direct integrated marketing projects in an online world, in digital marketing, under international standards and norms, entrepreneurs and with a global vision, developing in them critical, investigative and innovative analysis, to that identify and solve problems at different business levels, giving participants a deep understanding of the tools and instruments, demonstrating a high commitment to the development of the region and the country, in order to lead an organization in the most efficient and efficient demonstrating a high ethical commitment.

The Master's program in Digital Marketing is aimed at professionals with a third-level degree registered in the National Information System of Higher Education of Ecuador, preferably in the broad fields of the Administration in accordance with the Regulation of the nomenclature of titles professional and academic degrees. However, due to the nature of the program, applicants who have third-level degrees registered in the National Information System of Higher Education of Ecuador, in the broad fields of Arts and Humanities; Natural Sciences, Mathematics and Statistics; Information and Communication Technologies (ICT); Social Sciences, Journalism, Information and Law; They must accredit two (2) years of experience and expertise in related positions or activities.

Develop management skills and abilities in the field of marketing, which are decisive when facing the challenges of the Marketing Department in the company.

Develop and deploy a solid management strategy with a modern and 100% digital vision, capable of facing the challenges that companies face today.

Effectively train marketing professionals to be able to direct and lead a Digital Marketing Department, with all that this implies.

Create collaborative learning environments that develop a creative vision that helps make complex projects a reality in an environment marked by the digital revolution.

Develop and delve into the tools and methodologies of digital marketing, with a results-oriented approach that seeks the highest profitability.

Generate and transmit a company philosophy based on the "client first" principle and that puts sales as the primary objective of all digital marketing and online marketing activities. (Relevance).

Discover technologies and networking opportunities for students and contribute to expanding their network of contacts, so that they can increase their knowledge and reach managerial positions.

Provide and promote a comprehensive concept of sales, finance and digital marketing, which allows managers to establish solid foundations for the growth of the company.